Related Articles
With William Lawson’s Blended Scotch Whisky’s search for fearless Nigerians who live by their own rules to compete for the title of the first-ever Naija Highlandah, the proverb “Naija no dey carry last” will be put to a serious test. Daring contestants will participate in a number of challenges over the course of the month-long hunt for the chance to take home the grand prize of two million Naira and a trip to Scotland.
Thank you for reading this post, don't forget to subscribe!
William Lawson’s Highlandahs stormed major streets and bus terminals in Lagos today as part of the search for The NAIJA Highlandah. The recipients and other members of the public were delighted when the Highlandahs visited the Oshodi and Ikeja Bus Terminals and paid the bus fees of underprivileged Nigerians.
Ikeja GRA, journalists, and other partners took part in entertaining activities at the media launch that came after the street activation at Bamboo Lounge and earned interesting prizes. Some of the brave and adventurous partygoers got tattoos and dyed their hair green in the colors of William Lawson’s, a brand that breaks all the laws and is quickly becoming popular among Nigerians.
The NAIJA Highlandah Challenge will include two main segments from October 13 to November 12, 2022. The participants will be recruited during the first phase, and they will take part in the tasks. Anyone who is at least 18 years old and has the courage to accept the challenge is eligible to compete. Participants can register by going to the website www.naijahighlandah.com or by scanning the QR code on any of the campaign’s communication materials at partner retail locations.
They’ll then get invites to take part in the challenges held at various locations. To compete for the ultimate Naija Highlandah award of 2 million naira in cash and a trip to Scotland, the Top 10 who can best demonstrate their Highlandah mentality will advance to the grand finals.
Lerato Makume, the marketing manager for Bacardi in Nigeria, discussed The NAIJA Highlandah competition and stated, “Like our beverage, William Lawson’s is renowned for bucking convention, establishing its own rules, and being blatantly unique. We are looking for someone who has a genuine Highlander mindset, like this. Although there are many Highlandahs in Nigeria, only one will have the bravery to be William Lawson’s NAIJA Highlandah. I’m putting it out there for everyone to join in if they dare; we’re looking forward to smacking knuckles with The NAIJA Highlandah!”
The NAIJA Highlandah will face a variety of obstacles, some of them are humorous, such balloon games, animal impersonation, and spin the bottle. Bold tasks like “Plank with heels” and “Plank without shots” are also available. “Kaku Meter” and “Pull no spill” are the participants’ two unusual challenges. In “Kaku Meter,” competitors must estimate the bar counter’s length, which is determined by the length of a horizontally laid-out William Lawson’s bottle; in “Pull No Spill,” competitors are each given a William Lawson’s-branded cup that has been fully filled. They must bring the glass toward themselves with toilet paper-wrapped tissue without soaking it. It is more likely to tear as it becomes wetter. Contestants are evaluated based who can reach the cup in 30 seconds closest to them.
If you dare, follow #NAIJAHighlandah and use the hashtags #NAIJAHighlandah and #WilliamLawsons to share your Highlandah attitude on social media.
